The Best Insurance Panels for Therapists in 2024

Brandon Grill
December 15, 2023

Navigating insurance paneling is a daunting task for therapists. Whether you're starting your practice or looking to expand your client base, understanding the best insurance panels for therapists is crucial. It's about more than just availability; it's about making informed choices that benefit you and your clients.

So, what’s in this article?

- The key factors to consider when choosing insurance panels.

- A carefully selected list of the best insurance panels specifically for therapists.

- Your step-by-step guide to applying and getting accepted onto these panels.

As you read, remember that the right choices can significantly enhance your practice's accessibility and success.

But First, Why Accept Insurance at All?

In 2024 and beyond, therapists face a nuanced decision around accepting insurance. While it's true that insurance panels can help broaden the accessibility of mental health services, the decision to work with these panels is not without its considerations.

Accepting insurance can undoubtedly open doors to a wider client base, particularly for those who might not afford therapy otherwise. This inclusivity aligns with many therapists' desire to make mental health care more accessible. However, the realities of working with insurance panels in the current healthcare landscape present hurdles. These include managing lower reimbursement rates, which might necessitate seeing more clients. This has potential to lead to increased stress.

While dealing with insurance can involve hurdles like claims denials or delays, these aspects are a part of the broader healthcare system's workings. It's a balancing act that requires careful consideration — weighing the benefits of increased accessibility (and client referrals) against the administrative and operational challenges.

Therapists must also consider their own capacity and how working with insurance panels aligns with their practice's goals. With helpful software like Thrizer Pay, which automates the insurance reimbursement process, some of these challenges can be mitigated. This makes the decision to accept insurance a more viable and less cumbersome option. (More on Thrizer Pay later.)

What Factors Should I Consider When Choosing Insurance Panels?

As a therapist in today’s mental health care system, selecting the right insurance panels is critical. Here are key factors to consider:

Popularity in Your Area: Research which insurance panels are most commonly used by clients in your area. The more popular the panel, the higher the potential client base.

Reimbursement Rates: Investigate the reimbursement rates of different panels. While higher rates are preferable, balance this against other factors such as client base and administrative ease.

Medicare Only + Cash Pay Option: Consider if pairing Medicare with a cash pay system works for your practice. This can be a viable option if the insurance panels in your area don't meet your needs.

Networking with Other Therapists: Connect with fellow therapists to learn from their experiences. Their insights on various panels' pros and cons can be invaluable. Also consult with private practice therapists to hear their perspectives. Who knows? You may want to become one yourself.

Credentialing Requirements: Each insurance panel has its own set of credentialing requirements. Ensure you meet these requirements and consider the time and effort involved in the credentialing process.

Licensing Considerations: Different panels might have varying requirements based on your licensure type. Make sure the panels align with your specific license.

Client Demographics: Consider the demographics of your client base or the clients you aim to serve. Different insurance panels may cater better to certain age groups, occupations, or mental health needs.

Panel Stability and Reliability: Evaluate the stability and reliability of the insurance panels. Look into their history, reputation in the industry, and feedback from other healthcare providers.

Alignment with Your Therapeutic Approaches: Some insurance panels might be more receptive to certain therapeutic approaches or treatments than others. Choose panels that align with your methods and values in patient care.

Making an informed decision about which insurance panels to join involves balancing these factors. It's about finding a combination that works best for your practice style, financial goals, and the needs of your potential clients.

How Many Panels Should I Sign Up With?

Determining the number of insurance panels to join is a strategic choice that can greatly influence your practice. Here are key considerations to help you make this decision:

Capacity and Workload: Assess your capacity to handle clients. More panels often mean a larger client base, which can be beneficial but also demanding. It's crucial to balance the potential increase in clients with your ability to provide quality care without facing burnout.

Administrative Load: Each panel comes with its own set of administrative tasks. Consider how much administrative work you can realistically manage alongside your clinical responsibilities. This includes paperwork, billing, and communication with insurance companies.

Diversity of Client Base: Joining multiple panels can diversify your client base, offering exposure to a wider range of client needs and backgrounds. This can be enriching for your practice, but also requires adaptability to different client profiles.

Financial Goals and Stability: More panels may lead to a more steady stream of referrals (more sources). However, it's important to weigh this against the potential for lower reimbursement rates and delayed payments.

Professional Satisfaction and Growth: Consider how each panel aligns with your professional values and growth aspirations. Being part of panels that resonate with your practice philosophy can lead to greater job satisfaction.

Market Saturation and Competition: Understand the market saturation in your area. In highly competitive regions, being on more panels can be advantageous for client acquisition.

In conclusion, there's no one-size-fits-all answer to how many panels a therapist should join. It's about finding the right balance that aligns with your professional goals, personal well-being, and the quality of care you wish to provide. Start with a manageable number and adjust as you gain more insight into your practice's needs and capabilities.

Pros and Cons of Joining an Insurance Panel

Joining an insurance panel can significantly impact your therapy practice. You need to weigh both the advantages and disadvantages before making a decision.


Increased Client Accessibility: Being on insurance panels makes your services accessible to a wider client base, especially to those who rely on insurance for mental health care.

Steady Client Referrals: Insurance panels can provide a consistent stream of referrals, helping to maintain a stable client base. One slot opens and hopefully your insurance panel can fill it.

Professional Credibility: Being affiliated with recognized insurance panels can enhance your professional credibility and reputation in the field.

Financial Predictability**: For some cities and regions in the U.S., insurance is very good at reimbursing therapists on time. For other areas, insurance has been known to be slow, at times inaccurate, and hard to communicate with. That’s why we recommend asking therapists in your area before paneling.


Lower Reimbursement Rates: Insurance panels often have fixed reimbursement rates, which can be lower than private pay rates. Just be aware of this and know what to expect before paneling.

Administrative Burden: Working with insurance involves dealing with paperwork, claims processing, and payment delays. All of these can be time-consuming.

Restrictions and Guidelines: Insurance companies may impose certain restrictions or guidelines on therapy sessions, such as session limits or specific documentation requirements.

Potential for Delays and Denials: There's a risk of claim denials or delays in reimbursements, which can create cash flow challenges.

Impact on Therapeutic Autonomy: Some therapists feel that working with insurance panels can impact their autonomy in choosing therapeutic approaches or session lengths. That’s why some therapists forgo paneling.

Ultimately, deciding to join insurance panels requires weighing these pros and cons. You gotta evaluate how these factors align with your practice goals, financial needs, and the type of care you wish to provide to clients.

Which Panels are Best Specifically for Therapists?

Identifying the best insurance panels for therapists involves considering both the general landscape of mental healthcare insurance and your specific needs as a mental health professional. Here are some key panels that are often recognized as beneficial for therapists:

1. Blue Cross Blue Shield: Known for its wide coverage and generally favorable reimbursement rates, BCBS is a popular choice among therapists. They often offer a diverse client base and are known for their reliability.

2. UnitedHealthcare: UnitedHealthcare is commended for its extensive network and comprehensive coverage. Therapists often find it easier to join their panel and appreciate the range of clients they can reach.

3. Cigna: Cigna is noted for its focus on mental health services and offers a range of plans that therapists can work with. They are also known for their supportive provider services.

4. Aetna: Aetna is recognized for its commitment to mental health and often provides good support for therapists. They offer various plans, which can be advantageous for reaching different client groups.

5. Medicare: For therapists looking to serve an older demographic, Medicare can be a crucial panel. It requires specific credentialing but can open doors to a significant client base in need of mental health services.

6. Local or State-Specific Panels: Depending on your location, there may be state-specific insurance panels that are particularly well-suited for therapists. These panels can offer more tailored services and client bases relevant to your area.

For example, if you're searching for the best insurance panels for therapists in California, it's important to explore options that are widely recognized and preferred within the state. California, known for its diverse population and unique healthcare needs, has several insurance panels that are particularly beneficial for therapists:

6A. Anthem Blue Cross of California: This panel is popular among therapists due to its wide reach across the state, offering access to a diverse client base.

6B. Kaiser Permanente of California: Known for its integrated care model, Kaiser Permanente is another significant choice, especially for therapists who value comprehensive client care approaches.

6C. California Health & Wellness: Catering specifically to Californians, this panel is appreciated for its focus on community health and accessibility.

6D. Medi-Cal: As California's Medicaid program, Medi-Cal is essential for therapists who aim to serve low-income communities and provide accessible mental health care.

Researching and joining such state-specific panels can provide therapists in states like California (for example) with opportunities to cater to a wide range of clients. This ensures that mental health services reach those who need them the most in their specific locale.

When choosing the best panels for your practice, consider factors like reimbursement rates, ease of billing, client demographics, and the panel's reputation among other professionals. It's also helpful to consult with peers and review forums or professional networks for firsthand experiences and recommendations.

How to Get on an Insurance Panel

For therapists looking to join an insurance panel, the process can seem daunting. However, with the right approach and preparation, it can be a smooth and successful endeavor. Here's a step-by-step guide to help you navigate this process:

1. Research and Select Panels: Start by researching and identifying the panels that align with your practice goals and client base. Use resources like professional networks, online forums, and colleagues’ recommendations.

2. Check Eligibility Requirements: Each panel has its own set of eligibility criteria. This often includes licensure type, years of experience, and possibly certain certifications or specializations. Ensure you meet these prerequisites before applying.

3. Prepare Your Documentation: Gather all necessary documents, such as your resume, professional license, proof of liability insurance, and any relevant certifications. This preparation will streamline the application process.

4. Complete the Application Process: Visit the insurance panel's website to find their application process. This usually involves filling out an online form and submitting your documentation. Pay close attention to detail to ensure all information is accurate and complete.

5. Credentialing: After submitting your application, you'll go through a credentialing process. This can take several weeks to months and involves verifying your qualifications and background.

6. Negotiate Terms: Once you pass the credentialing process, you may have the opportunity to negotiate terms such as reimbursement rates. While not always possible, it's worth discussing to ensure the arrangement meets your needs.

7. Stay Informed and Compliant: After joining an insurance panel, stay informed about their policies and procedures. Compliance with their guidelines is crucial for a smooth working relationship.

Tip: Be Patient. The process of getting on an insurance panel can be lengthy and requires patience. It's important to keep track of your applications and follow up as necessary.

Joining an insurance panel is a significant step in expanding your therapy practice. While the process requires diligence and patience, being part of an insurance network can open up new avenues for client access and practice growth.


Navigating the world of insurance panels as a therapist involves a series of informed decisions and strategic actions. Figuring out if paneling is worth it, which insurance companies to panel with, and then following thier processes is a ton of work. Remember: understanding their policies, staying organized, and being proactive in communication and issue resolution are key to a successful partnership.

Finally, once you’re fully paneled, remember that tools like Thrizer Pay can streamline the reimbursement process. Interacting with insurance companies doesn’t have to eat up your time nor energy. Consider contacting us for a free demo.

About the Author
Brandon Grill

Brandon Grill is a mental health copywriter and marketer based in Las Vegas, NV. He loves helping mental health professionals build fulfilling businesses. You can find Brandon going on a walk with his adorable nephews.