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Company

Meet Jessica: Thrizer's New Chief of Staff

Jessica Eting
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From personal mental health experience to operational leadership, Jessica shares what drew her to Thrizer and what she's building next.

Growing up, needing professional mental health support was treated like both a character flaw and a luxury. So when my father fell seriously ill, and I found myself randomly crying in the middle of the school hallway, the support I received was a couple of sessions with the school counselor.

Like many people, I just kept moving forward. I focused on building, caring for others, carrying responsibility, without always making space to sit with what I was holding. Over the years I saw a therapist occasionally but, after a miscarriage, I returned to therapy specifically to process my grief and discovered it ran deeper than I realized. I began to see how unaddressed grief quietly shaped me, even when life on the surface may have appeared full and successful.

Learning to make space for me

In recent years, I've been intentionally returning to myself. I’m making time for reflection, healing, and prioritizing my own mental and emotional health. While balancing everything around me always came naturally, learning to balance myself has taken longer. And without access to therapy, I'm not sure I would have found my way here.

Professionally, over the past several years, I built and scaled an engagement platform for financial institutions with a mission to strengthen individual financial health and wellness. During this time, I built operational infrastructure from scratch and worked in a highly regulated space where the details mattered. I came to truly understand that when the back-end works, people feel it even when they don’t see it.

What drew me here and what I'm building

That's why I joined Thrizer. While payments and insurance reimbursements are not the most visible part of mental health care, they shape whether providers can sustain their practices and whether clients can access support. And to be honest, its more personal. I know what it’s like to need therapy and as an adult I’ve been able to access it. I also know many people can’t, and its not because the care doesn’t exist, it’s because the systems make it hard to navigate. Being able to help that system work better feels  like work worth doing and deeply aligned with my own experience.

Over the coming months, I'll be focused on building the systems and processes that help Thrizer scale sustainably. Part of that work will involve strengthening how we connect with and support the therapists who rely on Thrizer: improving how clinicians understand and access the benefits available to them and their clients. I’m looking forward to building the operational foundations that enable growth to happen with clarity and consistency.

About the Author
Jessica Eting

Jessica is Chief of Staff at Thrizer, where she builds systems and processes that help the platform scale sustainably. She previously co-founded Flourish Fi and spent over a decade in philanthropy leading operations for social impact initiatives. She is based in San Francisco, a mom of two, and loves good food, music, and cooking (though her husband is even better at it).